Tour de Grasse: The Digital Architecture of Scent Tour de Grasse is a premier French house specializing in luxury interior fragrances and olfactory marketing.
Allianting traditional French craftsmanship with sensory prestige, the brand transforms spaces into memorable olfactory signatures. For a brand rooted in the heritage of Grasse, the digital experience had to be as evocative and refined as the scents themselves. Luxury Website Redesign & Optimization We executed an extensive visual and functional overhaul to align the platform with the brand’s premium positioning.
By meticulously adjusting the interface, we transitioned the site from a standard e-commerce store into a luxury digital boutique. We focused on a sophisticated editorial layout, high-end typography, and an intuitive user journey that mirrors the exclusivity of a French perfumery. The result is a user-friendly environment where navigation is fluid and every visual element reinforces the brand’s prestige. Olfactory Marketing Strategy & Digital Identity Beyond aesthetics, we refined the digital narrative to better serve both private collectors and professional clients.
The new architecture highlights the brand’s dual expertise in home fragrances and corporate olfactory branding.
By optimizing the presentation of their bespoke solutions, we ensured that Tour de Grasse is positioned not just as a product provider, but as a strategic partner in sensory luxury.
