5 SEO Strategies to Boost Your Travel Agency’s Visibility in 2025
The travel industry in Colombia is booming, with destinations like Cartagena and the Rosario Islands drawing tourists from around the globe. But with increased competition, how can your travel agency stand out online? At LikeSocialBiz, we’ve helped tour agencies—like those catering to French travelers—skyrocket their visibility through smart SEO strategies. Here are five proven tactics to boost your travel agency’s online presence in 2025, ensuring you attract the right audience, whether they’re searching in English, Spanish, or French.
1. Target Multilingual Keywords for Niche Audiences
French tourists, for example, often search in their native language for authentic experiences in Colombia. Optimize your website for French keywords like “agence de voyage Colombie pour Français” or “tours Cartagena en français.” Use tools like Google Keyword Planner or SEMrush to identify high-intent, low-competition keywords in multiple languages. For a tour agency offering Rosario Islands trips, a blog post titled “Découvrez les Îles Rosario : Une Aventure Inoubliable” can rank well for French-speaking travelers while showcasing your expertise.
Pro Tip: Include these keywords in your page titles, meta descriptions, and alt text for images to maximize visibility.
2. Create High-Value, Experience-Driven Content
Travelers crave authentic stories and practical advice. Share detailed blog posts about unique experiences, like a day trip to the Rosario Islands or a sunset boat tour in Cartagena Bay. For instance, a post titled “What to Expect on a Rosario Islands Day Tour: Snorkeling, Beaches, and More” can attract readers searching for specific activities. Use a clear structure—start with an engaging intro, break content into sections with subheadings (like this post!), and end with a call-to-action (e.g., “Book your tour today!”).
This approach not only engages readers but also aligns with Google’s preference for helpful, user-focused content, as noted in their Search Quality Rater Guidelines.
3. Leverage Local SEO to Capture Nearby Tourists
Many tourists search for experiences while already in Colombia, using terms like “tours near me” or “Cartagena boat tours.” Optimize your Google Business Profile with French and Spanish descriptions, high-quality photos of your tours, and up-to-date contact info. Encourage satisfied clients to leave reviews in their native languages—positive reviews, like those for a “breathtaking sunset cruise,” can boost your credibility and rankings.
Pro Tip: Add location-specific keywords to your blog posts, such as “best Rosario Islands tours from Cartagena,” to capture local search intent.
4. Use Visuals and Interactive Elements to Boost Engagement
Visuals are key in the travel industry. Embed photos and videos of your tours—like a vibrant snorkeling session in the Rosario Islands or a sunset over Cartagena Bay—within your blog posts. Optimize these with descriptive alt text in French and English (e.g., “French tourists snorkeling in Rosario Islands”). Interactive elements, like a clickable digital catalog of your tours, can also keep visitors on your site longer, signaling to Google that your content is valuable.
5. Build Authority with Expert Insights and Backlinks
Establish your agency as a trusted resource by including expert insights in your posts. For example, quote a local guide about the best snorkeling spots in the Rosario Islands, or share tips from a French traveler on navigating Cartagena. Additionally, reach out to travel blogs or French tourism sites to earn backlinks—links from authoritative sites can significantly improve your rankings. At LikeSocialBiz, we’ve seen clients double their organic traffic by combining expert-driven content with strategic link-building.
Ready to Elevate Your Travel Agency’s SEO?
Implementing these SEO strategies can transform your travel agency’s online visibility, especially for niche audiences like French tourists. At LikeSocialBiz, we specialize in crafting tailored SEO and content strategies that drive results—whether you’re promoting sunset cruises or Rosario Islands adventures. Ready to get started? Contact us at +1 (310) 272 9734 (WhatsApp) or email likesocialbiz@marketing.com to book a consultation today!
