If you have a website, you should definitely be using Google Analytics.
- First of all, it is FREE:
Google’s free web analytics is a useful and important tool for every website owner. It provides valuable insights that can help you to shape the success strategy of your business and your target audience.
- For Data Collection Purposes:
It is easy to track and analyze visitors on your website when using Google Analytics. You could have thousands or even millions of visitors every month, but those visitors are practically meaningless if you don’t know anything about them.
- To understand your Website Visitors
Google tracks how many people land on your website after clicking on a link in search results, how many people come from links shared on social media, from other websites, from paid ads, and by typing your website directly into search. This important information will help you to understand your visitors!!
- Important Data Information about your Audience:
It provides you with valuable insights such as gender, age, demographics, language, country and more that can be used to improve the performance of your website and increase conversions.