A beautiful website does not ensure sales. You also have to know how to position it so that visitors can find you, and feed it with interesting content so that users come back to visit.
As for E-Commerce platforms, there are all kinds of options. Choosing the right one
depends on the following:
- What type of product do you want to sell?
- How many products and product categories do you have for sale?
- Customization Needs
- Security (for example, do you need to host it on your own server or not?)
Some of the best known and most used tools are:
Shopify. It is hosted in the cloud, so you don’t have to have your own hosting. This tool has
gained a lot of popularity in recent years.
You do not have to have a hosting, nor do you have to suffer with updates.
All kinds of templates are available with different functionalities. Extra features are usually inexpensive! It is very intuitive and user-friendly! Most of the platforms ERP, CRM, email marketing, and more have native integration with Shopify.
The not so positive side, It has a cost for each transaction (between 1 and 2%).
PrestaShop. It is very popular in Spain and other European countries, being of French origin.
You download it for free and host it on your hosting. It has a great customization capacity.
It allows large projects in terms of stock, prices, and product categories.
In order for it to be a decent E-Commerce, it requires you to buy many modules.
You need hosting and a few hundred euros in modules to start it up.
You need a programmer specialized in PrestaShop for the start-up, to implement the theme and, in many cases, to install the modules.
Magento. It is similar to PrestaShop. It is one of the most used platforms in the world, but only its paid version offers an E-Commerce platform.
It is designed for very very large projects, with which: It is not particularly intuitive; in fact, it’s a bit more technical when it comes to handling.
You need, for large projects, a hosting to match, which is capable of serving quickly
images, prices, discounts, stock updates, order management, etc. It has a great customization capacity!
It has a large community of developers around the world, which allows solving doubts and develop very specific elements that perhaps in other more basic E-Commerce not could develop.
WooCommerce. It’s not actually an E-Commerce platform, it’s a WordPress plugin!
In other words, it is a tool within WordPress, the most widely used CMS by far.
If you already know WordPress, developing your E-Commerce with WooCommerce will be very easy.
It is usually cheaper than other options, and it is ideal for small projects or those that are starting.
Requires having WordPress installed on the server.
It has a huge community of developers and users around the world, as well asmultitude of themes available.