Instagram has the highest average engagement rate of all the main social channels, this means that IG users are more open to branded content.
We have a goldmine in our hands if we choose to use it right!
Why is this important?
Instagram has changed the online marketing game, it is accessible, free, fun and easy to use!
Important Things to Know when Creating an Online Store:
Quality Content:
Visual content is a must when we are talking about a marketing strategy. Posts with high quality images produce higher engagement than text-only posts.
Here are some useful apps that can help you create quality content without breaking the bank.
Adobe, Canva and Venngage are incredibly useful when it comes to crafting attractive visuals for social media.
What about editing your photos?
Use an app to create templates and eye appealing content
Apps like VSCO, A Color Story and Lightroom will get you content ready!
And remember content quality is way more important than content quantity!
Post Regularly:
An active presence will keep your audience interested and engaged!
Major brands post on average of 1.5 times per day, and no more than 3 times per day.
Why? Posting too often will leave your followers feeling overwhelmed and this will result in them unfollowing you.
What time should you post?
Studies suggest that engagement becomes lower every day before 6 a.m. and after 9 p.m
So, What time should you really post?
Anytime between 6:00 am and 9:00 pm works!
People usually check their phones right when they wake up, during lunch time, after work is over and before going to bed!
Use a planner app such as Plan Only or Sketch to schedule your posts. And REMEMBER, Posting consistency is more important than posting frequency.
Use Instagram Stories to Boost Engagement:
Over 400 million people use Stories daily, you should never stop looking for new ways to grow your audience!
IG Stories create a sense of urgency, making them a “must-see” for your followers.
IG Stories also create a communication bridge between your audience and your brand. It is a great way to build a relationship with your audience.
So USE them!!!!
Communicate with your Audience:
Engage, know what your audience wants, and talk to them in a personal way. Make sure to always answer to their comments and be aware of new trends.
Your audience will appreciate your effort to stay connected and this will accelerate your sales!
Use the Right #Hashtags:
Hashtags create great visibility for a campaign, and help you reach your target audience by using relevant hashtags that you know your audience is already following. When used to promote an event, the hashtag not only connects you with your followers, but your followers with each other.
Collaborate with Influencers:
Creating meaningful collaborations with Instagrammers can increase your brand exposure, grow a community and build trust in your brand.
Benefits of Collaborating with an Influencer?
- Build Brand Awareness
- Build Trust with Your Target Audience
- Generate High-Quality Leads
- Build Strong Relationships
We hope this was very helpful for you! Connect with us, we’d love to hear from you!
